PRODUCTION : MAIN OPTIONS AND TASKS

 Component 3 : PRODUCTION

An individual cross-media production based on two forms in response to a choice of briefs set by Eduqas

 LINK TO 2021-22 BRIEFS     read carefully to ensure you are completing all of the requirements 

A             MUSIC MARKETING OPTION

PRINT

1  Front cover of a new mainstream magazine that appeals to the mainstream 16-25 audience

Thus can be any genre of mainstream magazine such as  a general lifestyle magazine or weekend supplement, or a music/ entertainment  magazine.

       

            MUST INCLUDE :

Original title and masthead for the magazine; strapline

• Cover price and barcode

• Main cover image of the band or artist to establish their identity

• Main cover line relating to the artist or band plus at least 2 further cover lines

                                AND    

2    2 page spread magazine article (or extract from a longer article) of  about 300 words,  featuring             your artist 

               MUST INCLUDE 

 • An interview with the artist or band discussing the concept for the music video and the process of         making it 

Headline and stand-first, sub-headings, column layout appropriate to the  genre of mainstream magazine

 Details of the latest single release/availability of the music video

 One main image and additional smaller/minor images (all original and different from the images on the cover); these may include photographs of the artist/s on the music video set, but ‘stills’ from the music video must not be used

 At least one pull-quote; links to the artist or band’s website and social media channels

       

AND

AUDIOVISUAL 

1  original music video to promote your artist or band.

PRODUCER AND AUDIENCE :  for a major record label (such as Atlantic Records

or Capitol Records) targeting a wide, mainstream audience of 16-25 year-olds.

Length: 3 minutes - 3 minutes 30 seconds.  

Longer tracks may be edited or faded out to meet the required length.

You may use an existing song for your music video (this does not need to be

copyright-free), but the song must not have an existing official music video.

The music video must construct representations of at least one social group and include the following:

• Two or more filming locations appropriate to the chosen popular genre. These

might include a studio, rehearsal or ‘live’ performance setting, and other

locations to establish the narrative

• A wide range of camera shots, angles, and movement

• A range of shots of the artist or band to establish a clear image/identity

• Performance footage (rehearsal and/or live and/or lip synched appropriate to

the chosen popular genre)

• Clear structure with an element of narrative (such as conflict, resolution, or

character types) to visually interpret the lyrics

• Editing of original footage to the music track

• Graphics depicting the original name of the artist or band and title of the track

    

                                                 OR

B                TELEVISION  OPTION

1  Poster advertising the release  of your new  television  programme on E4 or BBC3

              

 MUST INCLUDE :

• Original title for the television programme

• One main image (original and different from the images on the DVD/Blu-ray

cover)

• An element of narrative, for example enigma or character types

• Production company/broadcaster logo

• Release date

                                               AND

2  Front and back cover for the  DVD or Blu-ray box set

MUST INCLUDE

DVD/Blu-ray front cover:

• Original title for the television programme

• At least one main image (original and different from the images on the back

cover and poster)

• Age rating

Spine:

• Title, production company logo, age rating

DVD/Blu-ray back cover:

• At least one main image (original and different from the images on the front cover and poster)

• Three ‘thumbnail’ images depicting different scenes from the programme

• Promotional ‘blurb’ for the television programme (approximately 150 words), including reference to narrative disruption and/or equilibrium . Key information about the setting , plot and characters/actors  of your TV programme   , such as narrative disruption and/or equilibrium , conflict and key events.

Cast list and any other written information , such as review /tag lines 

• Billing block

• Production company/broadcaster logo, age rating and technical information

AND

AUDIOVISUAL

1  The opening sequence, including titles, for Episode 1 of your new television programme.

PRODUCER AND AUDIENCE  : to be broadcast on a Public Service channel, either

E4 or BBC3, targeting a specialised audience of 16-25 year olds with a particular interest in your

chosen genre. 

Length: 2 minutes 30 seconds - 3 minutes.

The sequence must construct representations of at least one social group and include the following:

• An opening sequence that establishes key information about the narrative/topic,

the locations, and the characters/participants in the new programme

• Titles, including the name of the programme and title of the first episode, to

establish the narrative/topic and genre

• Two or more filming locations appropriate to your chosen genre

• At least three different characters or participants

• Construction of narrative exposition and/or enigma, appropriate to the sequence

• Wide range of camera shots, angles, and movement, appropriate to the chosen

genre

• Diegetic sound (including dialogue) and non-diegetic sound (such as a

soundtrack or sound effects)

• Editing of footage and sound, including continuity editing in the opening

sequence

AUDIOVISUAL BACKUP PLAN : Storyboard

 BACKUP PLAN  TO REPLACE AUDIOVISUAL PRODUCTION 

Candidates that  have not been able to create an audiovisual  media product, as detailed in the briefs, as they have been unable to access the necessary facilities such as technology and resources during their completion of the NEA can instead submit a  storyboard or shooting/audio script 

 Supporting evidence (e.g. annotation) may be provided to demonstrate how the candidate would have realised the plans outlined in the Statement of Aims if they had completed the product under normal circumstances, for example, if they have been unable to achieve a particular intention, such as filming in a specific location, because of public health restrictions

Original images must be used in all completed productions, prototypes, and mock-ups. Non-original images can be used as supporting evidence only, as detailed in the requirements for specific briefs.

You must create a ‘mock-up’ of four extracts from different parts of the sequence or music video in one of the following forms:

 a) a detailed storyboard of 40 cells using the Eduqas template. Images must be original and may be photographic or hand-drawn or a mixture of both but must be created by the candidate. 

Each extract must include 10 storyboard cells that provide a consecutive shot by shot breakdown of the part of the sequence. 

OR

b) a detailed shooting script of 40 shot descriptions using the Eduqas template. Each extract must comprise 10 shot descriptions that provide a consecutive shot by shot breakdown of the part of sequence

OPTIONAL EXTRA EVIDENCE

Candidates may submit up to a maximum of 34 pages for a mock-up, to show how they would have realised the plans outlined in the Statement of Aims if they had completed the product under normal circumstances. This may include:

 • Original images (e.g. candidate’s sketches of costumes) and/ or non-original images (e.g. photographs of locations) to illustrate intentions • Audio files (to accompany a script or storyboard), e.g. original recorded dialogue or voiceover; sound effects or music that would have been used • Candidates completing an animatic might include annotations of examples of their images to describe, for example, the shot types or mise-en-scène, if this is not clearly communicated in the images alone • Candidates completing a storyboard might submit a script of sections of dialogue or voiceover • Candidates completing a shooting script might include sketches or photographs to illustrate specific shots  

LINKS AND RESOURCES

 LINK TO 2021-22 BRIEFS     read carefully to ensure you are completing all of the requirements 

Example 1 of a good statement of aims ( band 5 )


Example 2 of a good  statement of aims ( band 5)

Examples of  magazine 2 page spreads 

Examples of some DVD blurbs ( you need to write more ! )

Examples of DVD covers